Donna Karan extraordinaire has launched an iPhone application, where she talks fashion and shares her passions. From her latest vacation photos to items she loves and people who inspire, Karan is engaging the savvy consumer in a stylish way. “With me, it’s never just about the clothes. It’s about a lifestyle and commonality that I share with my consumer,” said Karan. “This iPhone application is the modern evolution of the time I spend with my customers in the dressing room.” Additionally the application offers women the opportunity to create a wish list with the option to forward it on to a personal shopper.The Donna Karan iPhone application was designed in partnership with Atimi Software Inc.
"The design method applied to the iPhone application was to truly allow Donna Karan to connect with her clients in as personal a way as possible. Every aspect was held up to the light to ensure it met the design objectives and had the level of polish and quality that is inherent in the Donna Karan brand." Scott Michaels - Atimi Vice PresidentIt's a free service and compatible with iPhones and iPod Touch. You can get it through iTunes.





